Social Media Spotlight: 10 Facebook Pages All REALTORS® Should Follow Right Now

Dated: October 17 2017

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Did you know: Nearly 80% of online American use Facebook?!

So when it feels like social media rules all, you’re not wrong! Social media has proven to be a pretty powerful source of information and marketing. Having the right information at the right time can prove to be invaluable to your audience, your brand, and ultimately your bottom line.

As a realtor, it’s your job to be the most valuable resource your clients can have in real estate. Often this means keeping up with digital marketing innovations, local happenings, as well as pricing and home design trends. That’s a tall order. Social media can help you stay ahead of the average consumer and bring them the insights they need before they know they need it!

But with so much noise online, how to do you find the accounts that can actually help grow your business and increase your social media footprint?

To help answer that, we’ve compiled a list of the top 10 Facebook pages realtors should be following right now!

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Curbed and CurbedLA: An obvious choice for nearly every person in real estate, but one that can get overlooked, Curbed LA is the pinnacle of Los Angeles area real estate news. Everything from exciting properties to impending legislation gets screen time. Most importantly, the information provided is easily understood by the real estate professional and average enthusiast alike, making it ideal of social sharing.

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The Real Deal: This is where industry drama and news breaks in even measure. The Real Deal is known for its on-point reporting that cuts to the center of what’s happening in the real estate game while bringing the trends and events every realtor should know.

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HubSpot: Love it or hate it, marketing is a necessary part of being a realtor. Whether you’re promoting yourself or a property, being armed with the latest digital marketing tools can only increase the value of your business. HubSpot is master of the digital marketing realm and brings consistently excellent content, relevant tools, and up-to-the-minute details about the ever-changing world of online promotion.

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LAist: Local news and happenings abound with this LA-based site. No stone is left unturned with coverage on entertainment, food, shopping, and even the occasional home trend thrown in.

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California Association of RealtorsCAR knows how to bring you shareable images and content! They design a good portion of their social media posts with your clients in mind. Looking for a useful infographic, startling statistic or other shareable content? CAR probably has it.

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Inman News: Inman is the heavy hitter of real estate reporting. Although a good number of their articles are available only through subscription (they thankfully run occasional 99 cent promotions so keep an eye out), Inman remains the compendium of all inside information for the business of real estate. It’s important to stay on top of what your industry is up to, and there’s no one better than Inman at delivering the inside scoop.

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Realtor.comIf you haven’t checked out Realtor.com’s blog and video content you absolutely should! Like CAR, Realtor.com develops their content with client sharing in mind. They cover everything from home design trends to local real estate forecasts making them a well-rounded source of information and insight.

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Placester: Although Placester is primarily interested in selling you their products, that doesn’t stop them from providing some seriously stellar real estate marketing tips and tricks. They’ve thoroughly covered nearly every topic, from using website tracking to creating digital listing presentations. They always have something interesting to jumpstart your marketing mind!

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Lighter Side of Real EstateAlthough Lighter Side’s posts may not be shareable to your client base, you’re sure to laugh at the highly relatable memes. Give yourself a break from hunting the MLS for just a moment to laugh at, what else, but the Lighter Side of Real Estate.

Last but not least, your clients and business affiliates pages or profiles. Referrals and relationships rule real estate. Keeping in touch with your past and current clients and business affiliates can mean the difference between a referral for future business (or a referral to another realtor). Take advantage of social medias greatest asset: keeping in touch and keeping top of mind.

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